Is vehicle advertising a good investment of your marketing budget?

21 December 2020By Turbo Images

Is vehicle advertising a good investment of your marketing budget?

Whether you’re sitting in a vehicle during rush hour or cruising down the freeway, you can’t help but notice vibrant, colorfully-wrapped vehicles around you. As drivers, we know this from our own personal experience—but if you’re considering investing in fleet graphics, you may want some more evidence.

We hear often from customers who call fleet advertising the “best decision” they ever made, and we hear the stories of the positive impact vehicle graphics have had on their company. But today, we want to share some vital statistics on why fleet graphics are such a strong investment.

The Outdoor Advertising Association of America (OAAA) cites these statistics:

  • Fleet graphics have a very low cost per thousand impressions (CPM) when compared to other types of advertising media. Online ads can cost up to $21 per thousand impressions while fleet graphics can cost as little as $0.15 per thousand impressions.
  • One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
  • Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
  • Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • 98% of Americans indicated they notice media targeting vehicle drivers and passengers.
  • 29% said outdoor advertising caused them to visit a retail store within a week of seeing the ad.
  • Mobile advertising reaches consumers not exposed to newspaper, radio and television.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

Here are some more impressive statistics for the ROI of vehicle marketing:

  • An intra-city truck can generate up to 16 million impressions per year. - American Trucking Association
  • 98% of people who saw a vehicle graphic said it created a positive company image. - American Trucking Association
  • Brightly colored vehicle wraps with big logos and messages are disruptive and can’t be ignored by commuters. In fact, in one survey, 64% of respondents said they noticed vehicle graphics. - Nielsen 2019
  • OOH advertising generates nearly 4x more online activations per ad dollar than TV, radio and print. - Nielsen 2017
  • Vehicle advertising is 2.5 times more effective than fixed billboard advertising. - Perception Research
  • Vehicle marketing results in a 97% message recall, compared to a 19% retention for stationary signs. - RYP & Becker Group
  • The average American spends 20+ hours per week on the road. - Arbitron Out-of-Home

Why else are fleet graphics so cost-effective?

With fleet graphics, you have the power to target specific markets and routes that are relevant to your business demographics. Plus, your GPS information can help optimize your advertising and provide metrics for measurement.

Ready to reach on-the-go consumers where they are? We can help. At Turbo Images, our goal is to help give you the biggest ROI possible on your fleet advertising solutions—and to make the process easy and enjoyable.

Car and vehicle wrapping for marketing by Turbo Images