Charging Forward: Electric Vehicle Branding In Public Transit

26 February 2024By Turbo Images

Charging Forward: Electric Vehicle Branding In Public Transit

In recent years, there has been a noticeable shift in the transportation industry towards electrification. From public transit buses to transport trucks and motorcoaches, companies are increasingly embracing electric vehicles (EVs) as part of their fleet. This move towards sustainability is not just about reducing emissions; it's about making a statement and aligning with the growing demand for eco-friendly solutions.

One powerful way public transit agencies specifically are communicating their commitment to electrification and environmental protection is through vehicle graphics. These graphics serve as mobile billboards, effectively conveying messages to riders and the greater community.

Visibility on the Road & Rails

Public transit vehicles adorned with graphics that effectively showcase they are powered by electricity stand out on the road, attracting attention wherever they go. Whether it's a sleek electric bus cruising through city streets or a train gliding out of a station, these vehicles become rolling advertisements for a commitment to sustainability.

Cost-Effective Way to Spread Your Green Message

Compared to traditional advertising methods, vehicle graphics offer a cost-effective way to reach a wide audience. Once installed, they continue to promote your message 24/7, making them a long-term investment with high returns.

Alignment with Strategic Initiatives

With eye-catching designs and compelling messages, vehicle graphics can effectively communicate your agency’s commitment to environmental protection. Bold statements such as "Driving Change with Electric Vehicles" or "Our Fleet: Powered by Clean Energy" resonate with environmentally-conscious consumers and showcase your dedication to a greener future.

62% of consumers want companies to TAKE A STAND ON ENVIRONMENTAL ISSUES and show support through their brand values and business practices.

Source Accenture

Embrace the Trend

Meeting consumer demand for environmentally-friendly practices can provide a competitiveedge. Companies that prioritize sustainability are often viewed more favourably by consumersand may attract new customers who prioritize eco-consciousness.

As the demand for sustainable transportation continues to grow, agencies must seize the opportunity to differentiate themselves in the market. By leveraging vehicle graphics to promote their investment in electrification and environmental protection, agencies can position themselves as leaders in the transition toward a cleaner, greener future.

From 2018-2021 the number of electric public transit buses grew by 112%

Source US Department of Transportation

The trend of electric public transit vehicles presents a unique opportunity for companies to showcase their commitment to sustainability and engage with their audience on a meaningful level. With the power of vehicle graphics, agencies can effectively communicate their strategic initiatives, inspire confidence in their commitment to their community, and inspire others to take transit to protect the environment.

Electric vehicle message and branding for transit agencies