The benefits of fleet graphics marketing


Benefits of fleet graphic

There are numerous advantages to advertising through vehicle graphics that can not only expand your customer base but reduce your marketing budget as well.

Advertisers and marketing managers are always looking for ways to increase their exposure. Be it through a social media marketing campaign or viral content, these brand managers are always on the lookout for ways to get their name out to the largest possible client base. No matter what the medium, this takes a lot of effort. However, advertisers could be overlooking one of the most low-cost, high-reward techniques - fleet graphics advertising.

Using trucks, coaches, and other vehicles to get your name out is a great way to market to a massive audience, while also limiting marketing expenses in the process. Your company may already have a fleet of vehicles that have yet to be wrapped, making them valuable marketing assets already in your possession. Even if this is not the case, there are a plethora of buses and other vehicles with unoccupied exteriors to take advantage of. There are numerous advantages to investing in a fleet graphics marketing campaign. Here are just a few:

Exposure

Fleets can travel long distances in a single day. Take a Greyhound bus, for example. One vehicle may travel from Boston to New York City to Philadelphia all in a single day. This not only garners significant visibility in three major metropolitan areas, it covers all the ground in between. With the proper image, you could be generating a massive number of views.

“92% of people say they see, read, and recognize the graphics on a vehicle, and 96% consider them more effective than billboards.”

Brand identity

There are numerous theories about what makes a brand successful, but one thing that is almost universal is being able to communicate a contiguous message across media. This means being able to show consistency between various forms of advertising. If you can create a vehicle graphic that is consistent with your other marketing materials, while also being eye catching, you could see strong results. But, some design strategies that work for one medium may not work with vehicle graphics, so it is vital to work with companies that can assist in the design process, in addition to applying, maintaining, and removing graphics to make sure your fleet is always looking sharp.

Ready to make an impact? Contact us or get a quote today.


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